Windows Phone 7 Takes Microsoft Back to Basics; Back to the Future
Monday, February 15th, 2010Video of the Windows Phone 7 Series debuted at the Mobile World Congress
Written by: Shadeed Eleazer
If the mobile wars were not already at a white hot frenzy, Microsoft has definitely added a few coals to the inferno by overhauling its internal mobile strategy for and returning back to the drawing board to hammer out a new release of a new device that looks to aggressively compete with the innovations set forth by Apple’s iPhone and Google Droid SmartPhones.
The most refreshing news surrounding the release of Windows Phone 7 is that it does not resemble an iPhone, as many of the recent releases have seemingly set out to do. The competition is in its innovation.
The Windows Phone 7 is a departure from the latest rounds of cell-phone interfaces. The user interface is based around information as opposed to applications. The user is greeted with “live tiles” labeled as:
Office, People, Pictures, Games, Marketplace, and Music and Video.
Music and video is handled by Zune, which the user interface mimics. X-Box Live integration is also a plus with this device. The real wonder of the phone is in the People hub, which features real-time updates of Windows Live and Facebook. At the Mobile World Congress, Twitter has not been announced as an integration partner with Windows Phone 7 but you can envision Twitter integration down the line, quite possibly close to release.
Bing will handle the maps and search duties with Microsoft announcing that Windows Phone 7 devices will have a dedicated button on the keypad.
Expect the Windows Phone 7 device to hit retailers close to holiday season. Hardware partners have lined up to support this device including Dell, Toshiba, Samsung and HP.
Mobile carriers include Verizon, Sprint, AT&T, and T-Mobile amongst others.

